Currently, StrongerRX is seeing a lot of success selling CrossFit gloves and grips; however, Cordero has been trying to diversify its product offerings.

“We want to turn this brand into more—selling more than private label products,” he explained. “We have a lot of brand equity. Our name and logo mean a lot to us, but we feel like we could be more successful if we were to expand our product selection to the point ofdrop shipping products!”

Many other successful eCommerce companies have taken this path to selling and have been very successful. Thus, StrongerRX plans to do the same.

“We are trying to understand what is profitable for us and what makes sense for us to sell,” Cordero said. “And that's a challenge for us. Algopix definitely helps us out.”

The Solution: Using Algopix’s Reliable Sales Data to Search for Inventory

Cordero found Algopix after switching from another product research tool.

“I was originally using another tool,” he said, “but I was looking for an alternative that could analyze not just Amazon, but also eBay and Walmart.”

StrongerRX has a plan for using Algopix with maximum efficiency.

“It is important to consider that there is opportunity to explore cross-market conditions or understanding disparity across markets,” he said. “In addition, a private label seller could benefit from Algopix in two ways: identifying products that you can dropship or by using Algopix for competition analysis for private label.”

Currently, StrongerRX is trying to transition to a “hybrid model”of private label and drop shipping.

“Algopix is one pillar which I’m using to adjust to this shift towards a hybrid model,” Cordero said. “I think a lot of private label sellers should explore this to expand their market share, and ultimately their bottom line.”