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What is an ASIN and an EAN?

At a glance, the world of product identifiers looks daunting. Luckily, Algopix provides eCommerce businesses with a dynamic tool to quickly and accurately convert between different existing product identifiers. To help you get started, we’ve put together a brief explanation of the differences between an ASIN and an EAN identifier.

ASIN stands for Amazon Standard Identification Number and is a product identifier which has been created and is used by Amazon. It consists of 10 characters and is comprised of letters and numbers.

The EAN (formerly: European Article Number, now: International Article Number), is a 13-digit code which is located on the barcode.

Both ASIN and EAN help online retailers to streamline their inventory management, as it assists in finding and procuring products more quickly and efficiently. While both are product identifiers, Amazon’s ASIN is unique to a product within a given Amazon marketplace. This means that the ASIN for the Garmin Fenix 5, for example, in the US is different than its ASIN in the UK. The EAN, on the other hand, has become an international standard and is a unique code that identifies a product all over the world.

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The role of EAN and ASIN for a seller

Some benefits of product IDs like the EAN and ASIN for retailer includes improved inventory management, as it allows for quickly checking incoming orders, track inventory throughout the supply chain, and more.

The ASIN catalogs every product that is on Amazon and is automatically generated when listing a new product on Amazon. Without the ASIN a product will not be searchable; thus it can’t be sold through Amazon. Using the correct ASIN is also important because it changes between marketplaces, which means as an Amazon seller you cannot just take the same ASIN as on Amazon UK to list your product on Amazon US.

eCommerce platforms like eBay and Amazon both need either the UPC or EAN of a product to identify the item, and match it with existing identical listings if there are any. Further, providing an EAN will allow customers to find products faster, and improve the placement of a product listing on search engines. Walmart does not accept the EAN as a product ID.

ASIN to EAN converter with Algopix

There can be times in which you only have the ASIN of a product that you researched on Amazon, but now you need the EAN because you want to order this product for your inventory from a manufacturer. To convert, you can use Algopix’s tool. It allows you to input any ASIN and will deliver the matching EAN– in a matter of seconds!

EAN to ASIN converter

It is more common that sellers have to convert EAN to ASIN because they want to find out if a specific product already is listed on Amazon. Algopix’s tool works both ways: not only does it convert ASIN to EAN but also EAN to ASIN.

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Related eBay and Amazon Seller Tools

Are you looking for how to convert ASIN to UPC or EAN to UPC? Click here.