Q&A Pro

What is product branding in marketing?

William GardnerWilliam Gardner asked 8 months ago
1 Answers
Dani Avitz Staff answered 8 months ago

Product branding is a major part of the retail experience. Your customers identify with brands and their values. Product branding is a way for your business’s items to have a recognizable persona. Branding comes in many forms:

  • Logos
  • Packaging
  • Slogans
  • Advertising
  • Social media campaigns

Generally, you want to choose a branding that’s consistent (so customers can recognize your products), attractive (to drive sales), and suitable (understanding your customers).

Branding can take a surprisingly large amount of resources to get right. Before launching your brand on to Amazon, consider using the Amazon Brand Registry to protect your intellectual property.

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