What is product branding in marketing?

Product branding is a major part of the retail experience. Your customers identify with brands and their values. Product branding is a way for your business’s items to have a recognizable persona. Branding comes in many forms:

• Logos
• Packaging
• Slogans
• Advertising
• Social media campaigns

Generally, you want to choose a branding that’s consistent (so customers can recognize your products), attractive (to drive sales), and suitable (understanding your customers).

Branding can take a surprisingly large amount of resources to get right. Before launching your brand on to Amazon, consider using the Amazon Brand Registry to protect your intellectual property.