What is product branding in marketing?

Q&A ProCategory: eCommerceWhat is product branding in marketing?
William Gardner asked 4 years ago
1 Answers
Dani Avitz Staff answered 4 years ago

Product branding is a major part of the retail experience. Your customers identify with brands and their values. Product branding is a way for your business’s items to have a recognizable persona. Branding comes in many forms:

  • Logos
  • Packaging
  • Slogans
  • Advertising
  • Social media campaigns

Generally, you want to choose a branding that’s consistent (so customers can recognize your products), attractive (to drive sales), and suitable (understanding your customers).

Branding can take a surprisingly large amount of resources to get right. Before launching your brand on to Amazon, consider using the Amazon Brand Registry to protect your intellectual property.