The Essential Definitions of PPC Metrics: Digital Advertising handbook

<b>Pay-Per-Click (PPC) advertising with this essential glossary of PPC metric definitions.</b> Ideal for beginners marketers, this ebook provides clear, straightforward definitions of key PPC metrics—from cost-per-click (CPC) and click-through rate (CTR) to quality score and conversions. Each term is broken down in simple language to help you understand its role and impact on your campaigns. Use this resource to make data-driven decisions with confidence and improve your digital advertising results. Designed for ease of use, this guide is a valuable reference for all levels of marketing expertise.