Product Description
<p><b>This is the 2nd edition of Price To Scale, co-authored with Jan Pasternak, ex-Head of Pricing at companies like Zoom, DocuSign, and Squarespace. The authors also co-teach this course: </b><b><u>https://maven.com/saasy/monetization</u></b></p><p>★★★★★ Featuring 13+ full length case studies from companies like <b>Zoom</b>, <b>DocuSign</b>, <b>Narvar</b>, <b>Gainsight</b>, <b>Mixpanel</b>, <b>Nosto</b>, <b>Oracle</b>, <b>Verint</b>, <b>Rubrik, Pushpay, Gitlab, Coralogix and more. </b></p><p>★★★★★ New chapter on Monetizing GenAI products with content Dr Sundeep Teki, ex-Head of AI at Swiggy, Amazon Alexa AI Scientist, 40+ papers and 2800 citations.</p><p>★★★★★ New chapters on nuances with Usage Based Pricing, Oragnizational Alignment, Pricing For Inflation & Churn, Deal Desk and more.</p><p>★★★★★ <i>“</i><i>‘Price To Scale’ is an absolute nominee for a title of 'mini-bible on pricing'”</i><b> - Kirill Chabanov, COO at Aqua Cloud</b></p><p><b>Chances are that you are leaving money on the table. Based on research by Bessemer Ventures and OpenView Venture Partners, a single pricing project can often have a 12% to 80% increase in revenue.</b></p><p><b>Yet, pricing is often considered too complex or just not paid enough attention. Software pricing is not rocket science: </b>Written for CEOs, CMOs, Product Marketers, Revenue Leaders, and Product Managers, this book provides a 5-step framework for pricing transformation for any software company from seed stage through post-IPO companies.</p><p>In addition to pricing techniques, learn from real-life case studies from pricing leaders drawing on their experiences at companies such as <b>Zoom</b>, <b>DocuSign</b>, <b>Narvar</b>, <b>Gainsight</b>, <b>Mixpanel</b>, <b>Nosto</b>, <b>Oracle</b>, <b>Verint</b>, <b>Rubrik, Pushpay, Gitlab, Coralogix and more. </b></p><p>The book will help you get to the following four fundamental pricing decisions and guide you on how to operationalize pricing within your organization:</p><p><b>1. Goals & Segments: </b>What is your GTM strategy? What are your target segments & ICP?</p><p>★ Learn why crisply defined segmentation and ICPs are pivotal in a well design pricing model.</p><p><b>2. Packaging: </b>What will be your product 'offers’/’packages'?</p><p>★ Learn why Good-Better-Best packaging is not automatically the best approach and how to use packaging to unlock hidden value from your product's features.</p><p><b>3. Pricing Metric: </b>Which metric or set of metrics will drive your core pricing model?</p><p>★ Learn how a Silicon Valley startup unlocked up to 10x revenue/account via smart pricing metric selection</p><p><b>4. Pricing Structure: </b>How will you structure your pricing model?</p><p>★ Learn how an eCommerce SaaS company evolved its pricing structure as it grew first to maximize market share and then increase revenue predictability.</p><p><b>5. Price Point:</b> What specific price point will you charge?</p><p>★ Learn five different methods to hone in on the right price point for your product.
