Product Description
Discover the secrets behind PepsiCo and Zappi’s transformation of PepsiCo’s consumer insights function into a globally connected, consumer-centric powerhouse. This book provides a comprehensive guide for market research professionals and organizations looking to modernize their insights capabilities and drive substantial organizational change.<p>Key learnings:</p><ul><li><b>Modernizing insights functions</b>: Practical steps and real-life stories to evolve your insights team.</li><li><b>Strategic evolution</b>: Develop your people, processes, and technology to drive significant organizational change.</li><li><b>Insights maturity framework</b>: Achieve consumer-centric, data-driven operations with a clear path to insights maturity.</li></ul><p>Discover how to:</p><ul><li>Move from fragmented operations to a cohesive, globally connected insights function.</li><li>Implement agile research practices to stay ahead of market trends and consumer needs.</li><li>Transition from data silos to integrated, democratically accessible data.</li><li>Become a strategic partner within your organization, driving growth and innovation.</li></ul><p></p><p><i>The Consumer Insights Revolution</i> is an essential resource for market research professionals and organizations aiming to enhance their consumer insights, align with consumer needs, and achieve a competitive edge in today’s fast-paced market.</p>
