Product Information
- Superior Preference Permanent Hair Dye: For gorgeous, fade-defying and dimensional hair color. Includes color protective Care Supreme Hair Conditioner formulated with Camelina Oil, Antioxidant Vitamin E and UV filter for vibrant, silky hair Superior Preference Permanent Hair Dye: For gorgeous, fade-defying and dimensional hair color. Includes color protective Care Supreme Hair Conditioner formulated with Camelina Oil, Antioxidant Vitamin E and UV filter for vibrant, silky hair
- Shiny, Luminous Hair Color: Superior Preference Permanent Hair Color has been our true gold standard of color and shine since 1973. Available in over 50 luminous shades, ranging a wide spectrum from champagne blonde, to rich brown and deep red
- Long-Lasting Hair Dye Kit: Crafted to reflect infinite tones so you can create your own Superior Preference hair color signature. Fade-defying Color & Shine system creates rich, long-lasting color that lasts up to 8 weeks
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
