Plan for a successful product launch by using GS1-sourced barcodes. Working directly with GS1 US means protecting product authenticity, meeting retailer requirements, and supporting inventory management best practices. Learn more at


What does GS1 US do?

To sell online, you need an authentic way to identify your products. GS1 US, a neutral, not-for-profit organization, helps companies uniquely identify products, locations, and other assets and share information about them in a consistent way.

Best known as the administrator of the Global Trade Item Number (GTIN) and the UPC barcode, GS1 US also helps develop best practices for efficient supply chains and effective business relationships—all to help better serve today’s consumers and their changing needs.

Decades ago, the retail industry agreed that a GTIN would identify what the product is and who owns it. Millions of businesses today trust GS1 for this type of identification, not only to meet retailer requirements but for customer satisfaction and efficient operations.

Using GTINs and barcodes sourced directly from GS1 means:

  • Verifiable across many different online marketplaces and retailers
  • Improved search engine optimization
  • A globally unique product identity
  • Seamless communication with your various logistics partners

(In this publication the letters ‘UPC’ are used solely as an abbreviation for the ‘Universal Product Code,’ which is a product identification system. They do not refer to the UPC®, which is a federally registered certification mark of the International Association of Plumbing and Mechanical Officials (‘IAPMO’) to certify compliance with the Uniform Plumbing Code as authorized by IAPMO).