How to open an eBay store

Are you considering how to advance in the eBay marketplace and wondering how to open an eBay store? Setting up your eBay store is a relatively simple and exciting process. Sellers can begin selling their products online, without opening an eBay store. For many e-commerce sellers, opening an eBay store is a natural progression of their online business.


There are two critical factors to consider: cost and brand. It may be better for sellers at a certain level to proceed with an eBay subscription plan rather than opening an eBay store. Be sure to carefully consider eBay fees to understand the pros and cons of each option fully. Additionally, branding will be a central aspect to your eBay store. Having a strong brand identity is crucial to any successful eBay store, and sellers need to carefully consider the amount of time and resources that need to be invested in it.

We’ve put together a guide to how to open an eBay store step by step:

  1. Go to Account in My eBay. Make sure you have a payment method on file with eBay.
  2. Select Subscriptions.
  3. Select Choose a Store.
  4. Find the store type you’d like to subscribe to and choose Select and review. There are five kinds of eBay stores.
  5. Select the subscription term (yearly or monthly) and enter a name for your Store.
  6. Select Submit order to purchase the Store subscription.
  7. Choose a name for your store and upload your products listings. Design the store as you please. You can set up your store quickly with ‘Quick Shop Setup’ as they have many tools and templates that can help you develop your brand.
  8. Preview your store before you release it to the public.

How much does it cost to open an eBay store?

eBay stores run on monthly subscriptions, and the associated fees and costs depend on which subscription plan you choose. Otherwise, the eBay fee structure remains the same as non-store owners. Two main charges apply, insertion and final value. Keep in mind that store prices will change as of September 15, 2018. You can review new prices here.

If you’re wondering how to start an eBay store or if this is a relevant option for you, be sure to consider all associated fees and options. It’s essential to use an eBay fee calculator and to understand eBay’s limits.

Related Terms