Amazon Vendor

An Amazon vendor in an individual or business that sells products to Amazon directly. An Amazon vendor acts as a manufacturer or supplier and is tasked with delivering products to Amazon’s warehouses. As an Amazon vendor, you will sell products wholesale to Amazon, and once the products are received, Amazon is the owner. An Amazon vendor differs than an Amazon seller, and it’s important to understand all the terminology associated with Amazon when considering how to proceed with your e-commerce business.

Vendor Central & Vendor Express

Amazon’s Vendor Central is acquired by on an invitation-only basis. After becoming a vendor, exclusive access is given to programs like customizable landing pages, Vine, Subscribe and Save, as well A+ content access (a program which integrates visuals and other marketing content onto your page to convey the value of your product to consumers and increase sales). Amazon’s Vendor Express is more accessible and available to anyone. This option includes free handling and storage, as well as the opportunity for drop shipping.

Amazon Seller Tools

To accurately gauge which options are right for you, you will need to invest in the right Amazon product research tools, and Amazon seller tools to more fully understand sourcing and selling insights associated with Amazon’s marketplaces. An Amazon fee calculator, for example, is a critical tool when projecting costs and revenue during the product research stage. With actionable product insights, sellers can move forward more confidently into Amazon global marketplaces and reach new heights with their businesses.

Related Terms

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Amazon Fees

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Amazon FBA

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Amazon Seller