Amazon Seller Central

Amazon Seller Central is a backend tool in which individual or professional sellers can sell directly to Amazon customers. With Seller Central, a seller has the choice to for Amazon FBA (Fulfilment by Amazon) or Amazon FBM (Fulfilled by Merchant) where the seller manages the shipping, customer service, and returns for each order himself.

To begin selling on Amazon, you must first create a Seller Central account. You only need one seller account within a single marketplace, even if you’d like to sell a multitude of different products. A seller would need a second Seller Central account if he or she planned on selling in another continent or region. For example, a seller in North America (Amazon Canada, Amazon U.S., and Amazon Mexico) can use one Seller Central account, but if that same seller wanted to expand and sell to Amazon Germany, that seller would need to open an additional Seller Central Europe account.

Perhaps the most essential aspect to Seller Central accounts are the Amazons seller tools that are found within it. Seller Central gives sellers access to crucial business information and metrics from payment to PPC analyses to sales reports. This crucial data would otherwise take many hours to acquire and is instrumental in adjusting strategies and growing revenue for any online business. In Seller Central, you can also manage orders, maintain customer service, and contact Amazon for help with any questions or concerns.

Once you are set up with a Seller Central account, and you have begun to sell over 40 items a month, you may want to consider an Amazon pro seller account. Professional seller accounts have some added benefits, including access to the Amazon Buy Box. By accessing the data reports in your Seller Central account you can more accurately gauge which kind of account is most suitable for your business. Algopix will help you calculate fees, determine which products will sell best, and assist you to build better business strategies for successful online selling.

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