eCommerce Conversion Rate Calculator

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eCommerce Conversion Rate Calculator

A conversion occurs when users engage in your product listing or website and perform the desired action. A conversion could be anything from subscribing to the newsletter to purchasing a product from your listing. The conversion rate is an increasingly important metric in eCommerce that allows the analysis of KPIs to evaluate the effectiveness and success of your listing or website. The KPIs can be totally different as well. For some sellers on Amazon, it is important to measure the number of customers that complete a purchase after they have viewed a product listing. On the other hand side, a webshop owner may be interested in how many leads clicked a call to action button on a landing page, as part of a marketing campaign. This shows that the importance of different conversion rates vary with the context and depend on sellers business needs.

How to calculate the eCommerce conversion rate?

The conversion rate is the amount of desired actions that were performed as a percentage of total page views, number of leads or similar. To provide an example, imagine that there are 400 Amazon buyers that have clicked “Add To Cart” on your listing. However, only 80 customers actually bought the item and completed the shopping cart purchase. This will equal a conversion rate of 20%. To simplify conversion rate estimations for online sellers, Algopix provides an eCommerce conversion rate calculator. This tool allows you to calculate your conversion rate reliably by simply plugging in your unique scores. All the work is done automatically for you and there will be no errors in the calculations. The type of conversion, or desired action, you would like to measure is up to you.

Why you should use eCommerce conversion rate calculator?

Keep in mind that it is important to measure conversion rates over time and set KPIs. This will allow you to continuously set goals and assess if you reach them. The tool provided by Algopix can be used for this purpose, thereby allowing sellers to assess if they can optimize their conversion rates over time with the conversion rate optimization calculator.