Why is EAN search important for Amazon sellers?

Q&A ProWhy is EAN search important for Amazon sellers?
Harris Felts asked 1 year ago
1 Answers
Or Hillel Staff answered 1 year ago
As an Amazon seller, it is essential to understand the different identifiers used by the platform. From ASINs to UPCs and EANs, each identifier serves a unique purpose in ensuring that products are accurately identified and can be listed for sale on Amazon. We will dive deep into Amazon identifiers, providing you with a comprehensive understanding of each identifier type, its purpose, and how to use them to your advantage. You will be equipped with the knowledge needed to optimize your Amazon listings and stay ahead of the competition.

What are Amazon Identifiers?

Amazon identifiers are unique codes assigned to products listed on the Amazon platform. These codes serve as a means of identification, ensuring that products are accurately listed, and customers can easily find and purchase the products they need. There are several types of Amazon identifiers, including ASINs, UPCs, EANs, and ISBNs.

ASINs (Amazon Standard Identification Numbers)

An Amazon Standard Identification Number (ASIN) is a unique identifier assigned by Amazon to each product listed on its platform. This 10-character alphanumeric code is used to identify and track products, making it easy for customers to find and purchase the products they need. ASINs are critical for Amazon sellers, as they are required to list products on the platform. Additionally, they are used to track product performance, which can help sellers optimize their listings to increase sales and visibility.

UPCs (Universal Product Codes)

A Universal Product Code (UPC) is a 12-digit numeric code used to identify products in North America. UPCs are commonly used by retailers and manufacturers to track inventory and sales, making them a vital tool for Amazon sellers. While not required for all products, UPCs are mandatory for certain categories, including electronics, CDs, and DVDs. Sellers can purchase UPC codes from third-party providers or apply for their own through the GS1, the global authority for UPCs.

EANs (European Article Numbers)

A European Article Number (EAN) is a 13-digit numeric code used to identify products in Europe. Like UPCs, EANs are commonly used by retailers and manufacturers to track inventory and sales, making them an essential tool for Amazon sellers operating in Europe. EANs are mandatory for certain categories, including books, music, and video. Sellers can purchase EAN codes from third-party providers or apply for their own through the GS1.

ISBNs (International Standard Book Numbers)

An International Standard Book Number (ISBN) is a unique identifier used to identify books. This 13-digit numeric code is used by publishers, booksellers, and libraries to track inventory and sales. As with EANs, ISBNs are mandatory for book sellers on Amazon. Sellers can purchase ISBNs from third-party providers or apply for their own through the ISBN agency in their country.

Why are Amazon Identifiers Important?

Amazon Identifiers are crucial for businesses selling on Amazon for several reasons. Firstly, they enable customers to find and purchase products quickly and efficiently. Secondly, they ensure product information is accurate and consistent, which helps to build trust with customers. Finally, Amazon Identifiers help to prevent counterfeit products from being sold on the Amazon marketplace.

What is EAN Search?

EAN search is a process of searching for products on Amazon using an EAN barcode. The barcode is a unique 13-digit combination of numbers and letters that identifies a specific product. EAN search allows you to quickly locate a product on Amazon, even if you don’t have the exact product name or other identifying information. EAN search is important for Amazon sellers because it helps make their products easier to find. It also helps them stay competitive with other sellers who may be offering the same or similar products.

Benefits of EAN Search for Amazon Sellers

EAN search offers a variety of benefits for Amazon sellers. Here are some of the most significant advantages of using EAN search for Amazon:

1. Improved Visibility

When you use EAN search on Amazon, your products will be easier to find. This is because the barcode includes information such as product name, manufacturer, and product type. This makes it easier for customers to find the exact product they’re looking for.

2. Increased Sales

When customers can easily find your products on Amazon, it increases the likelihood that they will purchase them. This means that EAN search can help you boost sales and maximize your profits.

3. Better Inventory Management

Using EAN search for Amazon can also help you better manage your inventory. The barcode contains information about the product that can be used to update your inventory in real-time. This ensures that you always know exactly how much of each product you have in stock and when it needs to be replenished.

4. Increased Efficiency

When you use EAN search on Amazon, you don’t have to manually search for products. This saves you time and increases your efficiency. It also reduces the risk of errors, as you won’t have to manually enter product details.

5. Improved Customer Service

EAN search can also help you improve customer service. If a customer has a question about a product, you can easily look up the product using its EAN barcode. This allows you to quickly provide customers with the information they need, which can help improve customer satisfaction.

How Algopix Can Help

Algopix is an automated product intelligence platform. It is designed to help online sellers find and verify product information, including EAN codes. With Algopix, sellers can quickly find EAN codes for their products and verify them against the manufacturer’s database to ensure accuracy. Try now for free.