Amazon is a large company with various marketplaces across the world. When it comes to Amazon.com and Amazon.ca, the difference is rather simple. As their URLs suggest, Amazon.com is Amazon’s official US-based website, while Amazon.ca is based in Canada. Since Amazon as an organization operates worldwide, you can also find equivalents for Italy, Spain, the UK, Germany, Australia, and many other countries. While the websites operate the same way, each country’s “version” of Amazon contains different sets of products, prices, taxes, shipping rates, consumer buying patterns, and more. If you plan to sell in various Amazon marketplaces, it’s recommended you take the time to familiarize yourself with these differences. A specific item available on Amazon US might not be available on Amazon CA, or it might be a completely different price. Certain items that sell well on Amazon CA don’t necessarily sell well on Amazon US. Since selling internationally is a worthwhile venture for eCommerce retailers, Amazon sellers should understand how to navigate multiple marketplaces in other regions to maximize exposure. Only through strong market research can such sellers deal with differences among the markets. Algopix is an Amazon product research tool that you can use to analyze products across several of Amazon’s largest marketplaces. Whether it’s Amazon in Canada or Australia, the tool will let you know what regions and marketplaces are optimal for selling your products.
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