What is Vendor Central on Amazon?

Q&A ProCategory: Amazon SellersWhat is Vendor Central on Amazon?
Farah Moye asked 4 years ago
1 Answers
Dani Avitz Staff answered 4 years ago

Amazon Vendor Central is a web interface designed to facilitate effective and efficient business relationships between Amazon and private vendors. Once registered, Amazon buys items in wholesale from the Vendor on a monthly basis (only after a buyer has ordered, sent the payment to Amazon and Amazon has realized shipment). 

When a product is sold by an Amazon Vendor, the product page will specify, “In Stock, Shipped and Sold by amazon.com.” 

Here, it’s also important to note the difference between a Vendor and Seller on Amazon (Seller Central):

  • Amazon Vendor: Sells products to Amazon and Amazon, in turn, sells those products to the buyer on their marketplaces.
  • Amazon Seller: Pays Amazon a fee for selling directly on the Amazon marketplaces.