What is Vendor Central on Amazon?

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Q&A Pro › Category: Amazon Sellers › What is Vendor Central on Amazon?
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Farah Moye asked 5 years ago
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Dani Avitz Staff answered 5 years ago

Amazon Vendor Central is a web interface designed to facilitate effective and efficient business relationships between Amazon and private vendors. Once registered, Amazon buys items in wholesale from the Vendor on a monthly basis (only after a buyer has ordered, sent the payment to Amazon and Amazon has realized shipment). 

When a product is sold by an Amazon Vendor, the product page will specify, “In Stock, Shipped and Sold by amazon.com.” 

Here, it’s also important to note the difference between a Vendor and Seller on Amazon (Seller Central):

  • Amazon Vendor: Sells products to Amazon and Amazon, in turn, sells those products to the buyer on their marketplaces.
  • Amazon Seller: Pays Amazon a fee for selling directly on the Amazon marketplaces.