What is the difference between MAP and MSRP pricing?

Alysia MarcialAlysia Marcial asked 2 years ago
1 Answers
AvatarDani Avitz Staff answered 2 years ago

While MAP (=Minimum Advertised Price) represents the minimum price that manufacturers set for their products to be offered across retailers both on- and offline, the MSRP (=Manufacturer’s suggested retail price) represents the actual price that a manufacturer recommends its retail partners sell its products.

Both the MAP and MSRP can be applied by manufacturers in the United States, however only the MSRP is in compliance with European law, where it's usually referred to as RRP (=Recommended Retail Price).

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