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What is the difference between MAP and MSRP pricing?

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Evelyn PenaEvelyn Pena asked 2 months ago
1 Answers
AvatarDani Avitz Staff answered 2 months ago
MAP stands for Minimum Advertised Price. The MAP is the lowest price at which (online) retailers can advertise a product for sale. This is not to be confused with the price that retailers can actually sell a product for in their store. The MAP only refers to the price that can be shown in advertisements or online stores. Typically, the MAP is set forth in an agreement between manufacturer and reseller. If you violate the agreement, the manufacturer has the legal right to pull their products from your store and restrict you from selling them again. MSRP stands for Manufacturer’s Suggested Retail Price, also commonly referred to as Recommended Retail Price (RRP), Suggested Retail Price (SRP), list price or sticker price. The MSRP is the price that the manufacturer or wholesaler recommends the retailer charge for a particular product to help standardize prices amongst different sales channels and locations. Retailers are not obligated to sell the products at the MSRP, though. To enforce adherence to the MSRP, manufacturers can refuse to sell its products to retailers if they price products below the MSRP. This is why it’s usually a wise choice to follow a manufacturer’s guidelines for pricing. Algopix combines valuable pricing insights for eBay, Amazon, and Walmart into one easy-to-use online platform. By covering a total of 16 international markets Algopix is the best solution for online sellers that sell in 3rd party marketplaces or who are considering expanding into new markets, which need to accurately and effectively price products.

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