The Amazon Best Sellers Rank (BSR) algorithm is a statistic found on a product’s details page. Products are divided into categories and subcategories on Amazon, and BSR ranks each item based on how well it sells within its category. BSR works by calculating the number of orders for products in a timeframe and then ranks products by comparing their sales performance with other items in the category. In the image above, this laptop bag ranks #1 in sales in “Office Products and Bags.” BSR is one way for buyers to determine which items to buy, and for sellers to know what the market looks like for a particular category of products. If you’re selling on Amazon, it’s worth using BSR to understand who you’re competing against and what categories have the least competition. However, BSR can fluctuate greatly with sales. Seasonal items like winter boots, for example, will sell better at different times of the year. Also, the figure updates every hour on Amazon. For that reason, BSR is a rather poor reflection of a product’s sellability. Amazon itself admits BSR doesn’t always indicate how well an item is doing relative to other similar ones. Sellers can use an online market research tool like Algopix to help with this. You can use the tool for a comprehensive look into how suitable the Amazon marketplace is for a specific product, to discover real-time profit margins, sales figures, seller competition, and other important metrics that dig deeper than the basic BSR ranking.
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