What is retail packaging on Amazon?

“Retail packaging” is a term found on the product pages for items on Amazon. The term means that the item is in retail condition with full packaging intact. It may include manufacturer branding, warranty information, an unopened case, and shrink wrap. Retail packaging differs from bulk packaging, which uses a more economical and barebones approach. Retail packaging is intended to impress customers with the “newness” of a product. It’s an ideal form of packaging if you are selling directly to an end user. Dropshippers on Amazon generally use bulk shipping, but if you’re looking to make a good first impression on your Amazon customers, find the brands that offer retail packaging.