What is MAP pricing?

Verona TawnaVerona Tawna asked 2 years ago
1 Answers
AvatarDani Avitz Staff answered 2 years ago
MAP stands for Minimum Advertised Price and is also commonly referred to as MAP Pricing. MAP pricing is employed by manufacturers mainly in the US to ensure their products are offered at a minimum price across retailers (both online and brick and mortar stores). Another reason for the MAP to be set is that it helps small stores to compete with large retailers.

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