What is Amazon’s Choice Badge?

If you’ve ever searched for a product in a popular product category on Amazon, you’ve probably seen an item with the “Amazon’s Choice” label on it. This listing is listed near the top of the search results and has a high number of ratings and reviews. While the parameters for receiving this label aren’t well-known, Amazon has stated that items with this label have:

• Low return rates
• Good reviews
• High sales relative to other items in the category
• Usually ship with Amazon Prime and are fulfilled with FBA

While the label can be useful for shoppers wanting a rough idea of what Bluetooth speaker or phone charger to get, and Amazon sellers would like to earn the badge for their products, it isn’t terribly meaningful for sellers deciding on what products to sell. When you see the “Amazon’s Choice” sticker, the category the item is in is rather general and filled with competitors. It’s more important for sellers to know a product’s recent sales figures, what the competition looks like, how much demand exists, and the market selling price, rather than relying on a badge. Sellers looking to boost their market research might consider looking towards online tools like Algopix to save time and gain critical business insights.