Every seller wants to figure out what products are best to sell online. It doesn’t matter if you sell on Amazon, eBay, or Walmart, you have to learn what makes an item popular and likely to sell. That means you need to learn how to properly analyze products before sourcing them. Here are a few things you shouldn’t do:
- Don’t try and sell the most popular brands: These products already have established sellers and it can be costly to try and dethrone them.
- Sell low-profit margin items: Mistakes happen in eCommerce. If you sell low-profit margin items, you run the risk of losing money when your customers ask to return something.
- Sell extremely heavy and bulky items: Shipping costs are based on the weight and size of an item. You also pay higher long-term storage fees on larger FBA items.
- The average selling price
- Applicable expenses like shipping, taxes, and fees
- Product demand and competition
- The quality of your competition
- How many units are sold on average
- The ability to sell the product on multiple marketplaces
- High-profit margin products are always best. They provide you with cushion room should your customers require returns.
- Products being sold by unestablished sellers are easier to compete with for the Buy Box. Established sellers always have an advantage over newer sellers, so it’s recommended you try and find products that you can compete for.
- Multifunctional products tend to have higher demand as more people need them.
- White label products are great for building a brand. If you already have an established brand in one niche, you may be able to attach it to other products.
- Trendy products with staying power offer a lot of profit potential if you are able to take advantage of the momentum.
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