How to improve online store ranking with product data?

Q&A ProCategory: eCommerceHow to improve online store ranking with product data?
Carl Abernam asked 4 years ago
1 Answers
Dani Avitz Staff answered 4 years ago

Most shoppers will search on Google for a product prior to making a purchase. That said, the probability that a shopper will look past the first two search results pages for a purchase opportunity is undeniably low. It is essential for an eCommerce store to rank highly, and at best, within the first search results page on Google – If your store does not dominantly appear in your buyer’s search results, they won’t even gain awareness of your store’s existence, let alone make a purchase.

Here's how to optimize your online shop for search engine results and consequently attract more relevant store visitors: 

Optimize with keywords
  • Identify relevant keywords of your products and target audience on relevant Forums, Quora, Reddit or with the use of a Keyword Research Tool. 
  • Spy on your competitors and analyze their keyword strategy.
On-page SEO
  • Implement keywords into Page titles, Headers, Subheaders, Paragraphs, Product description, Image file names, Image alt tags, Meta title and description, URLs.
  • Submit a sitemap to Google so that all pages of your online store are crawled and indexed. 
Optimize your store for mobile visitors
  • Improve page speed
  • Make sure your store’s mobile version has an appropriate page design
Fix website issues
  • Increase page speed (Both Google and Bing use page-loading speed as one of the metrics to determine a SERP ranking): Enable compression and browser caching, minimize available resources on your site, optimize images (especially on pages that contain multiple images) and reduce the number of plugins.  
  • Avoid site errors such as broken links
Social Media & Google Shopping
  • A strong presence of your store on various social media channels will very likely lead to a higher position in search engine rankings.
  • Uploading your product directly on Google Shopping is an effective way of showcasing your product to potential customers. You can list your products with a free merchant account on Google Shopping here.