Most shoppers will search on Google for a product prior to making a purchase. That said, the probability that a shopper will look past the first two search results pages for a purchase opportunity is undeniably low. It is essential for an eCommerce store to rank highly, and at best, within the first search results page on Google – If your store does not dominantly appear in your buyer’s search results, they won’t even gain awareness of your store’s existence, let alone make a purchase.
Here's how to optimize your online shop for search engine results and consequently attract more relevant store visitors:
Optimize with keywords
- Identify relevant keywords of your products and target audience on relevant Forums, Quora, Reddit or with the use of a Keyword Research Tool.
- Spy on your competitors and analyze their keyword strategy.
- Implement keywords into Page titles, Headers, Subheaders, Paragraphs, Product description, Image file names, Image alt tags, Meta title and description, URLs.
- Submit a sitemap to Google so that all pages of your online store are crawled and indexed.
Optimize your store for mobile visitors
- Improve page speed
- Make sure your store’s mobile version has an appropriate page design
Fix website issues
- Increase page speed (Both Google and Bing use page-loading speed as one of the metrics to determine a SERP ranking): Enable compression and browser caching, minimize available resources on your site, optimize images (especially on pages that contain multiple images) and reduce the number of plugins.
- Avoid site errors such as broken links
Social Media & Google Shopping
- A strong presence of your store on various social media channels will very likely lead to a higher position in search engine rankings.
- Uploading your product directly on Google Shopping is an effective way of showcasing your product to potential customers. You can list your products with a free merchant account on Google Shopping here.
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