Shipping costs are one of the most vital decisions that online sellers have to make, regardless of marketplace or product inventory. How do you know how much to charge for shipping on eBay, and how does that affect the prices of your products? Your customers have expectations when it comes to shipping, and it’s important that you can meet them.
Shipping costs are typically based on distance, weight, and the dimensions of the item, as well as the carrier and any special handling instructions they may have. But from a busy seller’s standpoint, incorporating a shipping cost alongside your pricing strategy can be time-consuming.
Sellers should take a look at their competition and see what kind of shipping fees they are charging. If a product has a high profit margin, you may consider reduced, or even free shipping. However, smaller profit margin items may not be able to support that kind of discount. You should never try and profit from shipping as your customers hate paying for it, and overcharging for shipping may result in negative feedback should your customer feel that they were taken advantage of.
Instead, look to charge enough to cover your time, supplies, and the actual cost of the shipping service itself. As your business grows, you’ll benefit from increased discounts from your preferred carrier.
One tool that can help keep track of real-time shipping costs is Algopix. Taking real-time sales data from Amazon and eBay, including shipping costs and marketplace fees, Algopix gives you detailed insights into your profit margins for any product you wish to sell.
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