Our guide on how to start selling private label products
1) Research products to sell & lucrative niche product categories to dive into.
Among many more, the most common private label products include:
- Kitchen supplies
- Gourmet foods
- Hygiene, cosmetics & beauty products
- Apparel & fashion accessories
Alternatively, you can get inspiration for profitable products on Amazon, eBay, and Walmart. (It is still an effective strategy even though you might not be planning on selling in one of these marketplaces).
2) Find the right private label suppliers.
Search for manufacturers selling wholesale on Alibaba:
- [Your industry] private label manufacturers
- [Your industry] private label supplier
- [Your industry] private labeler
- [Specific product] private label manufacturer
- [Specific product] private label products
Tipp: Search in a similar manner on Google & other search engines.
3) Once you’ve contacted a few appropriate suppliers, request quotes and sample products before committing. Make sure the quote sent from the manufacturer includes the following:
- Price of products for quantity ordered
- Any fees (e.g. private labeling, packing, shipping)
- Requirements and duties set by the manufacturer you’re committing to.
4) Brand your product, design a logo and think about creative packaging. It is essential for your brand to form an identity that appeals to your target audience. Make sure to:
- Set cultural aspects, lifestyle & values of your brand.
- Understand your market position and target audience.
- Add visual components to your brand, listing & packaging
5) Decide on your fulfillment method.
Of course here, the best choice entirely depends on the marketplace(s) that you’re planning to sell in. Typically, the most profitable types of fulfillment are:
- Dropshipping: A good option for online seller newbies that don’t want to purchase wholesale products upfront.
- In-house fulfillment: Best for established sellers that are seeking to have complete control over their end-to-end operations.
- Outsourced fulfillment: An effective strategy for businesses that are seeking to save time and have less responsibility in handling their shipments.
- Hybrid strategy: This approach combines one or more of the said options above. Your fulfillment method can be adapted according to a specific type of product. For example, you might think about using a dropshipping strategy for bulky, expensive or infrequently purchased items that you prefer not to store. On the other hand, in-house fulfillment is a viable option when shipping custom products that need to be assembled before processing.
6) Order private label products from the right supplier.
At this point, make sure to review your purchase agreement with the manufacturer. We recommend double-checking the following to be on the safer side:
- Price of products and order quantity; shipping fees should correspond to your quote.
- Date of delivery.
- Requirements and duties that are expected from your side.
- Any fees that you’ll be charged for.
7) Market & Sell your products. Here, you have a few options to assess:
- Create your own online store website (e.g. with Shopify)
- Sell private label products on Social Media
- Sell on Amazon, eBay or Walmart
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