Keyword research is an essential part of creating effective eBay listings. There are an estimated 800 million listings on eBay US. The only way to successfully rank on the platform is to master eBay SEO. But how do you do keyword research for eBay? Let’s start with the basics.
What is SEO?
SEO stands for Search Engine Optimization. On eBay, it involves optimizing your listings and titles with relevant keywords.
Choosing the right keywords
The quickest way to check for potential keywords is to search for the product or type of product you want to create a listing for. See what search terms eBay recommends as related terms. The majority of these choices will be relevant to your search. You’ll also want to take a look at listing titles to see what keywords appear there.
There are several other ways to improve listing visibility. Some of them include:
- Properly categorizing your products
- Including product identifiers like UPC, EAN, ISBN, and other codes
- Becoming an established seller
- Optimizing your listings for mobile
- Using high-quality images
- Writing complete, accurate descriptions that are grammatically correct
While we have now discussed how to optimize your listing to increase on-site traffic, in a highly competitive environment like eBay, it is also important to bring in off-site traffic. Off-site traffic basically means people searching for your product on platforms other than eBay, typically via search engines like Google and Bing, but also via social media. Google AdWords is usually the go-to platform for such advertising and collects a lot of data about search trends as well as search terms that can be used across advertising platforms.
Algopix’s Google AdWords Insights can help provide a high return on your advertising budget by recommending search phrases and providing insights into cost-per-click, estimated cost-per-acquisition, bidding competition, and the number of searches per month. It also shows trends, enabling you to determine if a product is seasonal in sales or trending down in demand, so you can adjust your advertising budget and purchase decisions accordingly.
But even more than this, Algopix is a great eBay product research tool, providing a wealth of information including product demand levels, cost breakdowns and potential profit to help you become a successful eBay seller. Because Algopix also collects data for Amazon and Walmart marketplaces, you can also discover channels to easily expand your eCommerce business.
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