Amazon’s sales rank metric is designed to reflect the “popularity” of a product compared to others in its category. The BSR algorithm handles the calculation and works by tracking sales performance and product popularity. You can check specific product categories to see which products rank the highest in them. Every product listing is assigned a rank in the details section of the listing as seen below:
This particular novel ranks #1305 in the Books > Crime category. In other words,, out of all books listed under “Crime,” this one ranks #1305 in sales.
Amazon is secretive and hasn’t officially disclosed how their BSR algorithm works, and the ranking can change drastically over short periods of time. While sales rank gives buyers a decent idea of where a product stands in the market, sellers wanting to do market research might need a more detailed analysis.
Instead of relying on a product’s BSR, you should develop your own set of KPIs. Algopix is an Amazon product research tool that can help you analyze specific products to see if they satisfy your distinct requirements.
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