Nobody likes bad reviews on your Amazon product page, and of course, the best way to remove bad reviews from Amazon is not to get them at all, or as little as possible. However, should you want to remove bad reviews from Amazon, the first thing you should do is contact the reviewer to try and resolve the issue, whether it was a faulty item, the wrong item or faulty shipping. If you can resolve the issue to the customer's satisfaction (without violating Amazon's guidelines, such as offering additional compensation), it's very likely the customer will remove the bad review. If that doesn't work, the only way to remove reviews is if they violate Amazon rules - if it is really out of order negatively - profanity and such, and/or is against Amazon's T&C. Or, it is obvious that the "review" is from a competitor out to badmouth you...in these cases, you can contact Amazon customer service and request them to remove the bad review. One thing you cannot do is get friends to downvote your product's negative reviews - that's an easy way for you to get your account suspended. You can read the full guidelines here.
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