Amazon is the world’s largest online marketplace. Joining the service as an eCommerce seller opens the door to millions upon millions of new customers and tons of sales data that you need to make informed business decisions. As a seller, you want to increase your merch sales on Amazon. But how do you do that?
- Create exciting designs: Your designs need to be interesting. Amateur-looking t-shirts designed by an unknown artist will struggle to sell. The only way to overcome this is by creating designs that look amazing.
- Amazon SEO: SEO does exist on Amazon and you’re going to need to figure out what keywords are relevant to you. Look at other merch shops and see what kind of keywords they are using on their pages.
- Understand your customers: There’s a lot of data to sift through. You need a product research platform that can help you determine market conditions and product viability.
- Competitive pricing. A lot of research goes into pricing. Merch is a competitive segment of eCommerce and you’ll need to know what your competition is doing if you want to develop a solid pricing strategy.
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