Q&A Pro

How can I enroll in the Seller Fulfilled Prime (SFP) on Amazon Marketplace?

Stefany BickhamStefany Bickham asked 3 months ago
1 Answers
Dani Avitz Staff answered 3 months ago

There are certainly advantages to being an Amazon SFP, such as: exposure to Amazon Prime customers; fulfillment & shipping fee control; greater control over warehouse costs, and more.  However, not all sellers can automatically qualify to become an SFP. To become Seller Fulfilled Prime eligible, you must go through a process that includes a rigorous trial period, during which you must meet very high standards of shipping (such as 99% shipment rate and 0.5% cancellation rate). This is what you need to go through, in a nutshell:

Qualification:

  • Delivery rate on time for a minimum of 92% for premium shipping orders.
  • Authentic tracking ID for 94%+ premium shipping orders
  • 1.5% or less cancellation rate of premium shipping orders

Trial period:

  • Sellers must have an on-time arrival of 99% of Prime orders
  • Buy shipping services in at 98% of Primer orders
  • 0.5% cancellation rate in pre-fulfilled Prime orders

In addition, sellers must adhere to the strict T&C to maintain their SFP status, including directing all post-shipping queries to Amazon, offer Prime shipping benefits, and follow through on Amazon’s return policy.  

The bottom line is, being a Seller Fulfilled Prime has its benefits (opportunity for greater profits, more flexibility), but the work involved will be more demanding.