Although private label products may provide greater opportunity, they are riskier than branded products. Here’s why:
- They are typically more expensive, since you need to find a product, purchase it in bulk, store it in a warehouse and brand it.
- Building your private brand takes a lot of time, and it will be a while before you see positive results.
- Private label products are generally less trusted than the more familiar branded products. Therefore, they are tougher to sell.
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