SEO (Search Engine Optimization)

SEO, or Search Engine Optimization, is the process by which a particular website structures itself, so it maximizes its site visitors by increasing its visibility particularly on search channels like Google. SEO dramatically assists e-commerce sellers to have their products seen first, which can generate more leads and thus more sales.

How does SEO work?

Think of search engines like Google and Bing as being librarians for every book in the world. People depend on these librarians every day to help them find the most relevant book (website) for their needs. These “librarians” collect information about every page on the web so they can help people find exactly what they are looking for. Every search engine has a specific algorithm for turning all of that information into useful search results.

As a website owner, search results are crucial for your business. Higher rankings mean customers give your web page more attention than others. The key to higher rankings is making sure your website has the necessary elements required for the search engine algorithm.

These elements include:

  • Words: Each word on a web page is accounted for by the search engine. Therefore, it is crucial that you include relevant keywords on your web page. Review lists of competitive keywords to help you decide which words to add.
  • Titles: Each page on the web has an official title. Search engines often look at page titles as part of their algorithm. Make sure your page title includes relevant keywords and brandable.
  • Links: Links between websites matter because usually, they act as recommendations. A site with a lot of links coming to it can increase its ranking.
  • Words in links: The keywords used for link matters.
  • Reputation: Sites with a consistent record of quality links and new content will place well in search engine algorithms.

Why is SEO important?

Most search engine users click on one of the first five web result suggestions; therefore, it is essential to increase one’s website ranking and views. More views indicate more opportunities for potential customers to engage with your brand and to be exposed to your products.

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