Cyber Monday is the marketing term for the Monday after the Thanksgiving holiday in the United States where retailers offer exceptional bargains such as free shipping and discounted products. Many customers opt to buy products during Cyber Monday over Black Friday to avoid the crowds. It is considered to be the biggest shopping day of the year with over USD 3.5 billion in sales in 2016.
Amazon sellers and eBay sellers can take advantage of Cyber Monday by providing especially eye-catching deals and specials, to capitalize on the influx of online shoppers. Cyber Monday specials are seen throughout eCommerce channels, and sellers should take special care to market their products beforehand.
Cyber Monday is the equivalent of the brick and mortar stores traditional day after Thanksgiving sales and poses some unique opportunities as everything is online. Free shipping and quick delivery are often seen as sales incentives during this time, so be sure to plan and coordinate supplies and fulfillment methods, so you are not left without enough product. With proper planning, Cyber Monday can prove to be a very lucrative Monday indeed!