Bounce Rate

A bounce rate shows the percentage of website visitors who visit a given website and then leave it without completing any further methods of interactions, including completing a transaction. Some actions that count against your bounce rate include if a visitor clicks the “back” button if they close the window or tab and if they click a link to go to another website. It’s essential e-commerce sellers understand their bounce rate to gain crucial insights regarding products, landing pages, and how they can improve the user experience of their website to encourage sales.

How is the bounce rate calculated?

To calculate the bounce rate on a certain page on your website, do the following:
Total number of bounces/Total number of visits on a page

Why does it matter?

Your bounce rate is a great indicator of the quality of your website and helps determine the site’s overall ranking. The longer and more successful visits you have on your page, the more likely you are to see an increase in successful sales and happier customers.


What is a good bounce rate?

  • Retail Sites – 20-40% Bounce Rate
  • Simple Landing Pages – 70-90% Bounce Rate
  • Portals – 10-30% Bounce Rate
  • Service Sites – 10-30% Bounce Rate
  • Content Sites – 40-60% Bounce Rate
  • Lead Generation – 30-50% Bounce Rate

How can I improve my bounce rate?

  1. Get rid of pop up ads. This can annoy users and distract them from the site’s main purpose.
  2. Limit the amount of music and surveys on your site.
  3. Improve your landing page design. Keep it organized and minimalistic.
  4. Improve the load time of pages.
  5. Provide relevant content.
  6. Include links for glossary terms.
  7. Build a clear menu on your page.


How can I check my bounce rate?

You can check your bounce rate on Google Analytics.

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