What are Amazon Backend Keywords?
Amazon backend keywords are words or phrases that are included in the backend of a listing on Amazon. This includes the product title, description, bullet points, search terms, and other product information. Backend keywords help Amazon understand the content of a product listing and determine how to categorize and rank it in search results.
When optimizing your Amazon backend keywords, it’s important to use relevant terms that accurately describe your product and its features. You also want to make sure you’re targeting the right audience.
To do this, start by researching your target market. Who are they? What do they search for? What language do they use? Once you’ve identified the keywords your target audience is likely to use, you can start including them in your product listing.
You can also use keyword research tools like Merchant Words and Google Keyword Planner to find relevant keywords. These tools allow you to search for popular keywords and phrases related to your product and get an estimate of the number of searches they get each month.
Why Are Backend Keywords Important?
Backend keywords are important because they help Amazon understand the content of your product listing and categorize it correctly. The more relevant keywords you use, the better chance you have of showing up in search results and getting your product seen by potential customers.
In addition, using the right keywords in your product listing can help Amazon determine which features are most important to your customers, and can also help you improve your ranking in search results.
Tips for Optimizing Your Amazon Backend Keywords
1. Research your target audience
Before adding keywords to your product listing, research your target market to determine which words and phrases they are most likely to use when searching for products like yours.
2. Use keyword research tools
Use keyword research tools like Merchant Words and Google Keyword Planner to find relevant keywords related to your product.
3. Include relevant keywords in your product title and description
Make sure to include relevant keywords in your product title and description to help Amazon understand what your product is about.
4. Add relevant search terms
Add relevant search terms to your listing to further increase your chances of showing up in search results.
5. Use long-tail keywords
Long-tail keywords are phrases that contain more than one keyword and are more specific than shorter keywords. They can help you target a more specific audience and can also help you rank higher in search results.
6. Optimize for mobile
More and more people are using mobile devices to shop on Amazon. Make sure your product listing is optimized for mobile by including shorter keywords that are easier to type on a mobile device.
Amazon Backend Keywords: Dos and Don’ts
Do:
- Use keywords that accurately describe your product
- Research your target market to identify relevant keywords
- Use keyword research tools to find popular keywords
- Include relevant keywords in your product title and description
- Add relevant search terms to your listing
- Use long-tail keywords to target a more specific audience
Don’t:
- Use irrelevant keywords
- Stuff your listing with keywords
- Include keywords in the product title that have nothing to do with the product
- Use slang or jargon
- Ignore mobile optimization
Amazon Backend Keywords Examples
- Women’s running shoes
- Organic facial moisturizer
- Kids’ educational toys
- Cotton-blend t-shirts
- Wireless headphones
- Apple watch bands
- Stainless steel kitchen knives
Amazon Backend Keywords Best Practices
- Use relevant keywords that accurately describe your product
- Research your target audience to identify relevant keywords
- Use keyword research tools to find popular keywords
- Include relevant keywords in your product title and description
- Add relevant search terms to your listing
- Use long-tail keywords to target a more specific audience
- Optimize for mobile by including shorter keywords that are easier to type on a mobile device
How to Check Whether Your Keywords Are Indexed
To check whether your keywords are indexed, you can use the Amazon Keyword Indexing Tool. This tool allows you to search for keywords and see if they are indexed by Amazon. If they are, it means that Amazon is taking them into consideration in its ranking algorithm.
Algopix can help Amazon sellers identify the best keywords for their products by analyzing the competition, analyzing the performance of existing keywords, and recommending new keywords based on the data, also optimize their backend keywords by providing keyword optimization recommendations, such as adjusting keyword match types, adding negative keywords, and identifying keyword gaps. Finally, Algopix can help Amazon sellers track the performance of their backend keywords, including impressions, clicks, and sales. This data can be used to determine which keywords are working and which ones should be removed or adjusted.