eBay originally started out as an online auction website in 1995, before transforming into one of the biggest eCommerce websites in the world. eBay offers both, customer-to-customer and business-to-customer marketplaces. While online auctions were the most prominent listings on eBay years ago, this focus has shifted in recent times towards predominantly fixed-price listings. In 2016, fixed-price listings were responsible for 87% of eBay’s gross merchandise volume (GMV). 171 million active users search through more than 1.5 billion product listings on eBay worldwide to find the product they want. eBay’s global reach with websites in 27 countries and customers in more than 190 countries worldwide makes it one of Amazon’s top competitors in the eCommerce market.
eBay Australia is home to more than 40,000 third-party sellers who offer their products to over 11 million unique visitors per month. With an estimated $6.54 billion revenue, eBay Australia makes up more than half of Australia’s online retail sales – excluding food. This makes eBay Australia the market leader in the Australian eCommerce market.
eBay Australia product research tool
With more live listings than people living in Australia, eBay.com.au is one of the most competitive eBay marketplaces worldwide. This great supply of products is loved by consumers but makes it hard for eBay sellers to compete. It doesn’t get better when considering that eBay’s search algorithm shows every single listing instead of grouping similar listings together, like it’s possible on eBay US and eBay Germany. As a result, fierce competition poses a challenge to sellers to position their businesses for success. Knowing your competition and assessing competition level for a given product will give you a head start over other sellers, and allow you to rank higher for products since there are less listings. Algopix’s eBay Australia product research tool aims at facilitating this research by providing you with a competition level indicator, so you can focus on more important business tasks.
Many different seller fees makes it a challenge to estimate expenses and profit margins
When it comes to sourcing new products, you must determine your profit margin for each product for any given market you are selling on. This means you need to estimate any expenses related to selling a product, which can be tough on a marketplace like eBay. Besides paying taxes when selling abroad, eBay charges fees for providing you with their platform. These fees include PayPal fees, Final Value Fees (FVF), and Fixed Price Insertion Fees. To make it more difficult than it already is, these fees will vary depending on if you run an eBay store or not.
Algopix is aware of this challenge, which is why it provides you with a detailed expenses analysis for any given product breaking down costs according to fees, taxes, shipping costs, or anything else. You even have the option to choose whether you use Multi-Channel Fulfillment (MCF) or traditional shipping carriers. This enables you not only to keep an overview of your expenses, but also lets you consider different fulfillment scenarios. On top of that, Algopix’s eBay Australia product research provides you with an expected profit margin based on the purchasing price you provided for the search.
eBay Australia seller tool
The real risk in online retail is not purchasing products to sell, but rather to have products that will sell fast. However, the latter is only possible when sourcing the right products. eBay sellers all over the world neglect the importance of gathering all information before deciding on a product which in many cases leads to deadstock. This deadstock then blocks storage space for other, more profitable items in their sales mix, costing the seller money.
Algopix wants you to have as much information about a product as possible, which is why its eBay Australia seller tool offers you a wide range of metrics to determine the profitability of any product. Its demand level indicator, calculations for last month’s sales volume, and gross merchandise volume (GMV) sheds light on a product’s demand side, while its competition level analysis provides valuable information about the supply side. Further, a detailed expenses analysis and calculation of your profit margin complements previously mentioned information, allowing you to get an idea about what products to sell. To top it all of, Algopix provides these insights for 14 international marketplaces.
eBay offers a global network of marketplaces, that should be used to its fullest by more eBay sellers
eBay reaches customers in 190 different markets around the world, and there is no marketplace like eBay Australia that recognizes this potential that much. Almost 90% of small and medium-sized businesses on eBay Australia export on a global scale. Given this, it is clear for Australian sellers, that discovering new, attractive markets outside their home territory is a crucial part of growing their business. However, expanding to new countries is always easier said than done because extensive research is required before committing to new markets.
Algopix’s eBay Australia market research provides you with valuable information about demand level, expenses for selling a product internationally, and supply-side so you can make an easier decision. Algopix’s competition level indicator allows you to get an idea of how tough it will be to position yourself in the respective market. Its demand level indicator is complemented by Algopix’s Sales Estimator which grants you insights into last month’s sales volume and gross merchandise volume (GMV) for a product. And lastly, a detailed analysis of any expenses related to selling a product on an international marketplace is provided, broken down by taxes, shipping costs, marketplace fees, and any other costs associated with selling the product.
Algopix’s eBay Australia marketplace research
There are almost 3,000 Australian businesses with more than $1 million in yearly sales on eBay Australia. You won’t make millions with just a handful of products in your sales mix. However, price lists from manufacturers can be overwhelming when containing hundreds of products you have to go through. Algopix’s eBay Australia marketplace research allows you to analyze up to 200 products at once thanks to its Bulk Analysis feature. In a matter of minutes, it provides you with the same detailed, in depth data for each product as if you were researching it manually. Additionally, it is all aggregated in a way that is easy-to-understand enabling you to accelerate your sourcing efforts.