What is an Amazon Merchant ID – and How to Find It

What is an Amazon Merchant ID - and How to Find It

So you have just signed up to become a third-party seller on Amazon? Congratulations! If you’re like most people new to third-party selling on Amazon, you’ve probably got a few unanswered questions. This is natural. While registering to become an Amazon seller is fairly easy and straightforward, you don’t get answers to many questions about the selling process itself, so most new sellers start off with a lack of information. Questions such as the Amazon merchant ID, for example, are pretty common. Let’s take a look at two questions commonly asked by sellers about this important Amazon number: a) What is this ‘Amazon Merchant ID?’ and b) how do I find it?

What is my Amazon merchant ID?  

Very simply, the Amazon seller merchant ID is used by Amazon to identify its sellers. When you become a third-party seller on Amazon, you need your merchant ID (as well as your marketplace Id and your access key ID) for the Amazon Marketplace Web Service (MWS). The MWS is Amazon’s integrated web service API that sellers use to exchange data on listings, payments, orders, and reports. The MWS has other functions as well, all intended to help sellers grow their business and seamlessly integrate listings, orders, and payment data into their business’s existing workflows. Your Amazon merchant ID is also needed to configure Pay with Amazon in your shop. Amazon Pay is Amazon’s own online payments processing platform. In other words, when a customer buys your product on Amazon, the funds (minus Amazon’s cut) are deposited into the seller’s Amazon Pay account and then automatically dispensed into the seller’s bank account on the next scheduled settlement date. The Amazon Pay account provides Amazon with the following: your payment and tax information, application information for reporting, and your merchant ID (or seller ID) for signing button and widget requests.

Finding my merchant ID

Now that we’ve examined what an Amazon merchant ID is and what it is used for, we’ll take a look at how to find your merchant ID Amazon. There are several ways to do this and they are all pretty simple. The first way is via the Amazon Central dashboard. Once you’ve registered as an Amazon third-party seller, you’llhave access to your Amazon Central dashboard. The Amazon central dashboard is Amazon’s web interface that merchants use to sell their products to Amazon customers. It also has useful tools to help you follow and monitor your Amazon business, so it is essential to a seller’s success on Amazon. To find your merchant ID on your dashboard, find the ‘Integration’ tab at the top. Click on this tab and then look for the General Information box on the new page you’ve been taken to. This box will display your seller ID.  You can also find your seller ID via your Amazon Seller Central dashboard. Locate the Account Info tab under the Settings drop-down menu. Once you’re on the Seller Account Information page, you’ll see a Business Information section, which displays your Merchant Token. The Merchant Token is the same as your Amazon merchant ID or Amazon seller ID. Lastly, you can also find your Amazon seller ID by going to your product page on Amazon (buyers can also use this method to locate a seller’s ID). On the product page, click the seller’s name, which is displayed below the product description. When you click on the seller name, a new URL is provided. This URL contains the seller ID; the series of numbers at the very end of the URL.

Good to know

Whether you sell on Amazon as an ‘individual’ or a ‘professional’, there are a lot of details involved in learning about the Amazon selling process. The Amazon merchant ID is a good example. Understanding that it is used by Amazon to identify its sellers and that it’s needed for the Amazon Marketplace Web Service, as well as knowing how to locate it are an important part of starting your Amazon seller journey.