When you’re selling on Amazon, the quality of your product images can make or break your product listing. An eye-catching image can make the difference between a successful product listing and one that fails. As such, optimizing your images on Amazon is essential for increasing your visibility and sales.
If you’re not taking the proper steps to optimize your images, you’re missing out on potential sales. There are several tips and strategies you can use to optimize your images on Amazon.
Tips for Optimizing Your Images on Amazon
1. Using High-Quality Images
The first tip for optimizing your images on Amazon is to use high-quality images. Images are the most important visual element of a product listing and can easily make or break the success of a listing. High-quality images will ensure that your product looks attractive and stands out from the competition.
When selecting images for your product listing, make sure they are clear, in focus, and accurately represent the product. Additionally, make sure they are taken from different angles so customers can get a good idea of what the product looks like.
2. Use White Backgrounds
Amazon recommends using white backgrounds for all your product images. This helps the product stand out and look more professional. If you’re selling multiple variations of the same product, you should also make sure to use the same background for all of them.
3. Use the Correct Image Size
The size of your images is also important. Amazon requires that all main images be at least 500 pixels on the longest side. To ensure your images meet this requirement, it’s best to use images that are 1000 pixels or larger.
4. Using the Right Format
The next tip for optimizing your images on Amazon is to use the right format, the images should be in either JPG or TIFF formats. Additionally, make sure your images are not too large as this can slow down the loading time of your product listing.
5. Using Descriptive Alt Text
The third tip for optimizing your images on Amazon is to use descriptive alt text. Alt text is a text description of an image which is used by search engines to understand what the image is about. By using descriptive alt text, you can help increase the visibility of your product listing in search results and increase the chances of it being found by potential customers.
6. Show the Product from Different Angles
Using multiple images of your product from different angles can help potential buyers get a better idea of what it looks like. This can be especially useful for products that have intricate details or multiple parts.
7. Use High-Quality Image Editing Software
If you want to have the best-looking images on Amazon, you need to use high-quality image editing software. This will allow you to adjust the brightness and contrast, add effects, and more. Adobe Photoshop and GIMP are two popular choices.
8. Using Image Optimization Software
The fourth tip for optimizing your images on Amazon is to use image optimization software. Image optimization software can help improve the quality and visibility of your images by automatically resizing and compressing them. Additionally, it can help reduce the file size of your images which can improve the loading time of your product listing.
9. Use a Variety of Image Types
Amazon allows you to add multiple types of images to your product listings. This includes lifestyle shots, infographics, product diagrams, and more. Use a variety of image types to create a comprehensive and visually appealing product listing.
10. Add Video
Adding videos to your listings can help potential buyers get a better idea of what the product looks like and how it works. Amazon allows you to add videos up to 10 minutes in length.
Why is it Important to Adhere to Amazon’s Requirements for Product Images
By adhering to Amazon’s product image requirements, sellers can ensure that the images they provide are of the highest quality and accurately represent the product they are selling. This helps ensure that customers are able to make an informed purchase decision and are satisfied with the product they receive. It helps to protect sellers from legal action due to copyright infringement or violation of Amazon’s Brand Registry. Adhering to Amazon’s product image requirements is an important part of selling on Amazon and should not be taken lightly.
How many product images may you display on Amazon?
The exact number of product images that can be displayed on Amazon depends on the category and product type. For example, in the Clothing, Shoes & Jewelry category, the maximum number of images per product is nine – five for the main image and four for additional images, including one for the main image. In the Home & Kitchen category, the maximum number of product images is five – one main image, two additional images, and two alternative images.
Amazon recommends that sellers upload a minimum of three images per product, with at least one image being the main image. The main image should be a clear and accurate representation of the product, with no additional props or background. It should also be a large image, typically showing the product on a white background.
Do images have a relation with Amazon listing optimization?
Images are an integral part of Amazon listing optimization. Images help customers visualize the product and give them a better understanding of what they are buying. Good images can have a positive impact on the conversion rates of a listing. Images should be optimized to be aesthetically pleasing and of the highest quality, while also being optimized for search engine results. This can be done by using relevant keywords and image titles, as well as sizing them correctly for Amazon’s image guidelines. Other aspects of Amazon listing optimization include using accurate, descriptive titles and bullet points, selecting the right keywords and categories, and providing detailed product descriptions.
What is the Specific Formula for Naming Image Files for Amazon Product Listings?
The specific formula for naming Amazon product images is to use a consistent naming convention that includes the product identifier, the product variant (if applicable), and the primary image type (e.g., main, alternate, swatch). For example, a product identifier of “ABC123” and a product variant of “Blue” would be named “ABC123-Blue-Main.jpg” for the main image and “ABC123-Blue-Alt1.jpg” for the first alternate image.
How to Take Good Amazon Product Images With iPhone or Android
- Use natural light: Natural light is the best light for product photography. Use natural light from a window to take pictures.
- Use a tripod: A tripod will keep your camera steady and reduce blurriness in your photos.
- Clean the product: Clean and dust off the product before taking pictures.
- Choose a solid background: Choose a solid background like white or black to make sure the product stands out in the photo.
- Use the rule of thirds: This is a visual technique to help you compose the photo. Divide the frame into three sections both horizontally and vertically. Position your product in one or two of the sections.
- Use the right camera settings: Use the camera settings to adjust the focus and exposure.
- Edit your photos: Use photo editing software to adjust the brightness, contrast, and saturation of your photos.
How Can Algopix Help?
Algopix can help improve your Amazon page by providing insights into the competition, pricing, and sales trends of the products you are selling. Try for free now!