Finding big brand products to sell on your Amazon store could be very profitable. But there are many pitfalls to avoid.
Here we’ll try to cover all the pitfalls, how to avoid them and – more importantly, how to find these brands.
Why Stock Big Brand Product?
Lately, there’s been a push from Amazon to support private label products. Why, we’re not sure. But some of us aren’t falling for it. Some of us want to stock big brand products. Mostly because they’re easier to sell.
A big brand already has established trust with consumers. So instead of having to pull every trick in your sales handbook, you can simply put the product on Amazon, target some keywords and watch the product sell itself.
But it’s a tricky process, and not recommended to beginners. Since you’ll be competing with other established sellers.
That said, here’s how to go about it.
How To Find Big Brand Suppliers
The first thing to note is that not all big brands want their products on Amazon. And many who do prefer you to stick to a recommended retail price.
This is to keep their relationship with physical stores in good standing.
Your first step would be to go to the brand’s website. Look around the site for contact details of suppliers, distributors or even sales managers. If you can find a sales manager, that’s your best bet. Since you can ask any and all questions you need help with.
If you can’t find anything, you can try going through their “contact us” page.
If there’s no response, your final avenue is to go to a local store who stocks your brand’s products and ask them for their rep’s contact details.
Don’t be surprised if they don’t want to hand them out – they don’t necessarily like competition.
If you can get a hold of someone through one of these channels, you’ll need to ask them some questions.
Ask The Right Questions
There are a few things you need to be clear on before you stock big brand products. So here’s a handy list of questions you’ll need answers on before you take the plunge and stock big brand products.
- Do you have a recommended retail price for your products?
- Do you have restrictions about selling online? (or on Amazon specifically)
- What is your minimum order quantity? (they may require a large order of different products upfront)
Not getting the answers to at least these questions could end up hurting you. So make sure you get this information.
These questions highlight the biggest hurdles to selling big brand products. And if you get positive answers for each, you’re one step closer to stocking their stuff.
Clear It With Amazon
Your last step before you order is to make sure Amazon will allow you to stock the product/s in question.
So get in touch with Amazon customer support and get written confirmation that you’re allowed to stock the item. The confirmation must be written so that you can print it out and keep it as a backup.
Verbal confirmation is too easily denied.
But if you get the all-clear from Amazon, you’re ready to stock.
If you have trouble stocking big brand suppliers, or you’re just getting started, there are many websites you can go to look for stock.
The biggest of these are Alibaba and Aliexpress.
Why not start there and work your way up to the big brands if you’re new.
Whatever you do, make sure to pick a niche. It makes things easier. You’ll build knowledge on a single niche, and you’ll be able to upsell customers more easily. For example, you might sell a video game to someone who just bought a console. But you can’t sell a mop to someone who just bought a children’s toy.
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