Keeping a pulse on eCommerce intelligence in real time involves many moving parts. From scouring various datasets to online trending insights, we look to create the most comprehensive and accurate product catalogs; the foundation for any online brand, CPG, marketplace or aggregator looking to accelerate growth across digital channels.
While we continue to track and analyze product data from over a billion items, from millions of brands, across multiple marketplace channels (and geographies) in addition to the digital point-of-sale data leveraged – in our own market research, we also keep an eye on some key eCommerce influencers that help guide us on where to look next.
These 10 eCommerce Influencers are presented here:
No. 1: Juozas “Joe” Kaziukenas, Founder of Marketplace Pulse
If you’re looking for data and research on marketplaces, the lead of this eCommerce intelligence firm is a good place to start. With data collected from Amazon, eBay, Etsy, Walmart, Wish and others, its proprietary software takes raw data from web scraping and APIs to extract particular insights on brands, product categories and sellers. Kaziukenas’ most recent piece is an annual “Marketplaces Year in Review 2021,” giving an in-depth snapshot on what’s going on in this industry based on data observations in the most objective way possible.
No. 2: John Dick, Founder and CEO of CivicScience
Built his survey and data company to ‘study emerging trends among early adopters, market mavens, and influencers.’ A frequent speaker at the Carnegie Mellon University Don Jones Center of Entrepreneurship, regular contributor to AdAge, the HuffingtonPost, and Forbes and with appearances on Good Morning America, Cheddar, Yahoo Business, etc., his latest insights most recently take the temperature of consumers during a pandemic including what this means online.
No. 3: Deborah Weinswig, CEO & Founder at Coresight Research
And one of LinkedIn’s Top Voices for retail, is focused on covering all things retail technology, trends, live streaming, commerce and more. Her latest LinkedIn share speaks to rising inflation presenting a significant challenge and insights on how retailers should not simply ‘pass along rising costs to their shoppers.’ Instead, seek other opportunities to offset those inflationary pressures by looking for tech that streamlines and optimizes eCommerce processes.
No. 4: Sri Rajagopalan is not only the Chief Omnichannel Customer Officer for General Mills
But he has made his way up the eCommerce ranks in a career that spans the likes of well-known brands including PepsiCo, J&J and Revlon. He has also added advisor to startups to his current role, but is most relevant to this list for his Co-Hosting of The CPG Guys podcast. Rajagopalan adds his eCommerce expertise to podcast Co-Host and consumer loyalty guru Peter V.S. Bond to ‘explore how brands and retailers engage with consumers in-store, online and everywhere in between.’
No. 5: Colin Lewis, CMO, of OpenJaw Technologies and author of Econsultancy’s Third-Party Marketplaces Best Practice Guide
regularly researches and writes about eCommerce trends and most recently how marketplaces are everywhere. He reports that over 50% of the gross market value for the top six eCommerce players in the world is on marketplaces. What’s more, entrepreneurship and cross-border shopping, the gig economy, and so on … have all contributed to this trend. Most importantly though, Lewis covers how to take advantage of this opportunity and win on marketplaces.
No. 6: Kaleigh Moore is a regular contributor to Forbes
With an expertise in retail, eCommerce and direct-to-consumer (DTC). She’s particularly focused on trends within the fashion, beauty and luxury verticals. Her latest works include how DTC brands are diversifying their product lines creating more eCommerce competition – something online retailers need to track. She also reports recently that digital, third-party marketplaces are seeing an 81% increase in gross merchandise value year-over-year so far in 2021, and highlights examples of how online luxury marketplaces are ones to watch.
No. 7: Chris Dawson
Is a former eBay seller turned Co-Founder and Editor of Tamebay. According to his bio, he noticed a lack of general information and help [around eBay selling] and he had aspirations to create a site to “Tame eBay,” bought a URL and promptly did nothing about it. Fast-forward to today and Dawson works on the site full time, writing and attending numerous eCommerce events throughout the year, also undertaking consulting gigs for companies wishing to fast-track their eBay sales.
No. 8: Steve Dennis
Is a keynote speaker and the bestselling author of “Remarkable Retail,” keeping tabs on the latest retail, eCommerce and digital disruptions happening in the industry right now, closing out his latest podcast with another well-known industry influencer, Professor Scott Galloway. Dennis is focused on retail growth and innovation, stemming from his 30-year career as a senior executive at two Fortune 500 retailers – and more recently as a strategic advisor. He has most recently penned content around the potential Saks.com spin-off, provocative retail predictions, and the hybridization of retail – and he doesn’t hold back on offering up his opinions.
No. 9: Tom Davenport
Is Visiting Professor at Saïd Business School, University of Oxford, and your go-to for all things data science. He keeps a close eye on artificial intelligence, machine learning and the democratization of data within organizations. He has co-written and written around 20 books and hundreds of articles, most recently quoted as saying the AI/ML trend is part ‘motivation in addition to technology.’ Whether you’re getting started in your data/analytics journey, or need a refresher, Davenport is a helpful ‘follow’ away.
No. 10: Sucharita Kodali
Is the Retail Industry Analyst for Forrester, talking all things retail and digital transformation. While her research is typically about broader retail industry trends, she recently held a session at a live event, which looked at a 140-brand study, released in partnership with Vorys eControl that focused on online marketplaces, the challenges that arise in digital sales and solutions for increased online control.
Putting the Influence in [eCommerce] Influencers
The aforementioned compilation is a list of top eCommerce influencers to follow, who continue to create the content that not only covers the industry trends we’re hearing and seeing, but also have an influence on the more robust eCommerce product catalog information we’re trying to build and improve upon consistently. We hope you find it useful.
Who would you add to this list? Let me know at firstname.lastname@example.org, and you could see those individuals highlighted in the next iteration since, sharing is caring, after all.