What Is Best Sellers Rank?
Best Sellers Rank, or BSR, is an algorithm-based ranking system used by Amazon to determine the popularity of products. The rank is updated hourly and is based on sales of a product over the previous 24 hours. The higher a product’s Best Sellers Rank, the more popular the product is. Amazon has over 65 million products listed, so BSR is an important factor for sellers to monitor and understand as it can have a huge impact on their sales.
How Is Best Sellers Rank Calculated?
The algorithm takes into account factors such as product category, price, reviews, and shipping times. Amazon also takes into account the sales of competing products to ensure accuracy. The algorithm is constantly updated and changing to ensure that products with the most sales are given the highest ranking.
Factors in the formula:
- Sales velocity
- Past and current sales (total)
- Competitor products
- Number of reviews
- Changes in pricing, such as sales and promotions
- Amazon fee estimates
How Important is Best Sellers Rank?
Best Sellers Rank is an important metric for sellers to track as it can have a major impact on their sales. The higher a product’s Best Sellers Rank, the more visible it is to potential customers. Amazon shoppers tend to gravitate towards products with higher rankings as they are more likely to be of higher quality and more popular. Additionally, products with higher rankings are more likely to show up in search results and be featured on Amazon promotional pages.
What is Considered a Good Best Sellers Rank?
There is no one-size-fits-all answer when it comes to determining what is considered a good Best Sellers Rank. The rank of a product can vary greatly depending on the product category, price, reviews, and shipping times. Generally speaking, a product with a rank of 1,000 or higher is considered to be in the top 10% of products in its category. A product with a rank of 10,000 or higher is typically in the top 20%.
How to Improve your Amazon Best Sellers Rank?
- Price competitively: Price is one of the most important factors when it comes to improving your Best Sellers Rank. Make sure your product is competitively priced compared to similar products.
- Offer fast shipping: Amazon shoppers want fast shipping and Amazon rewards sellers who can offer it. If you are able to offer fast shipping times, make sure to include it in your product listing.
- Write compelling product descriptions: Product descriptions are important for improving your Best Sellers Rank. Write detailed and compelling descriptions that highlight the features and benefits of your product.
- Optimize your product images: Product images are important for improving your Best Sellers Rank. Make sure that your product images are clear, high-quality, and optimized for the Amazon platform.
- Leverage reviews: Encourage customers to leave reviews of your product to boost your rankings.
- Leverage Amazon Ads: Create targeted ads that are tailored to the Amazon platform and use them to drive more sales.
- Utilize Amazon FBA: Amazon FBA allows you to take advantage of Amazon’s fulfillment centers and have them handle the shipping and handling of your products.
- Focus on customer service: Make sure to focus on providing excellent customer service to your customers in order to increase your rankings.
Amazon Best Sellers Rank Use Cases
Product Research
Amazon Best Sellers Rank (BSR) is an invaluable tool for researching products. It provides the sales rank of a product on Amazon for a given category and can be used to identify the top-selling products in the market. For example, if you are a seller of kitchen appliances, you can use the BSR to identify the top-selling products in that category and research those products further. You can also use the BSR to identify trends in the market and see which products are selling the best right now. This can help you identify new opportunities and areas of growth.
Competitor Analysis
The Amazon Best Sellers Rank is also a great way to analyze your competitors. By looking at the BSR of your competitors’ products, you can get an idea of how successful they are and how well their products are selling. This can help you identify areas where you can improve your own products and come up with new strategies to compete more effectively.
Product Performance Tracking
The Amazon Best Sellers Rank can also be used to track the performance of your products over time. By tracking the BSR of your products, you can see how well they are performing and if there are any changes in the market that could be affecting your sales. This can be useful for identifying areas where you can make improvements and adjust your strategies accordingly.
By leveraging this data, you can gain valuable insights into the market and identify new opportunities for growth.
Amazon Best Sellers Rank Vs Organic Ranking: What is the Difference
The main difference between Amazon Best Sellers Rank and organic ranking is that Best Sellers Rank is based on sales over the previous 24 hours and is constantly being updated. Organic ranking, on the other hand, is based on algorithms and is based on factors such as product category, price, reviews, and shipping times. Organic ranking is not updated as frequently as Best Sellers Rank and can take longer to improve. Additionally, organic ranking is based on more factors than Best Sellers Rank, so it is important to focus on other areas such as product descriptions, images, and customer service in order to improve your organic ranking.
How can Algopix help with Amazon product research?
Algopix is an online product market research platform that provides merchants with a comprehensive analysis of product opportunities on Amazon. Algopix provides merchants with detailed insights on a range of Amazon product categories, including pricing, competition, estimated sales, profitability, seasonal trends, and more. With Algopix, merchants can quickly and easily identify the best products to add to their Amazon portfolios, allowing them to optimize their Amazon business and maximize their profits. Algopix also provides merchants with the ability to compare their products against those of their competitors, giving them a better understanding of what it takes to succeed on Amazon. Try Algopix for free.
